

Available from Thursday 24th July at Selfridges
IROKASANE
2025 Autumn Colour Collection
The ever-changing scenery of Japan’s four seasons creates breathtaking moments - each one a fleeting work of art. Though we may long for them, nature’s ephemeral moments can never be fully captured. Yet through delicate layers of colour, we reflect their essence and preserve their beauty - an approach deeply rooted in Japanese tradition.
From the layered robes of the jūnihitoe to the hues of traditional umbrellas and temari balls, Japan has long celebrated the harmony of layered colours. These combinations mirror the seasons, revealing a uniquely Japanese sense of beauty.
For the SUQQU Autumn Colour Collection 2025, we bring a timeless Japanese aesthetic into the present. Freely layer colour and texture to express your mood and individuality - this is “Kasane no irome”, the art of layered tones.
At the heart of the collection lies a new single colour eyeshadow, designed to capture the essence of beauty through colour and refined texture. Layer tones, light and textures in your own way to create a story that belongs to no one else - but you.

MONO LOOK EYES
Colour, your way. A unique expression in every gaze.
Featuring a seamless texture and radiant colour that beautifully blends on skin. Discover delicate, refined shades over four distinct finishes: Prism Touch, Luster, Satin and Matte. Each finish melts seamlessly into the skin with SUQQU’s signature creamy powder texture.
Even a single shade adds depth and elegance to your look. Enjoy easy to blend textures that deliver vibrant, true-to-tone payoff, revealing a sensual, multi-dimensional gaze. There is no single way to wear a colour, every layer, every finish - it’s all part of your own individual style.
LUSTER
Bold sparkling pearls give off dazzling radiance. Formulated with large pearls and enhanced with oil for smooth adhesion to the skin without fall off. It blends evenly, creating a polished, jewel-like glow with a refined touch.
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L-01 MATOITSUYA
A stellar beige with a high-impact shimmer and dewy finish that captures both the eye and the imagination. -
L-02 ROUSETSUKA
An icy blue with a translucent glow that brings clarity and sophistication to the lids. -
L-03 KIRAKAGAMI
A charcoal grey with silver pearls that creates a smoky finish and adds depth to the gaze. -
L-04 NUREAKAGANE
A lustre creating brick with warm reddish-brown tones for natural, effortless definition. -
L-05 SUMISAKURA
A pink spark with cool blue undertones and silver shimmer that brings a sparkling accent to the eyes. -
L-101 KOUSUMIRE [Limited-Edition]
A glint purple with large silver pearls that creates a luminous, airy glow.
PRISM TOUCH
Our newest texture designed to create depth and dimension to the eyes, combining polarized pearls that shift with movement and colour pearls that reflect light. Apply in layers for a vibrant, metallic glow with dynamic shine, or blend softly for a radiant sheen that glides over the skin. The powder, infused with highly viscous liquid oil, adheres closely to the lids without creasing.
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P-01 BENIAKATSUKI
A prism red with pink-orange polarized pearls and a subtle brown hue that adds elegance and warmth to the eyes. -
P-02 RINRAI
A prism copper with pink-green polarized pearls that shift with movement, creating a multidimensional, expressive finish. -
P-03 AWAFUJIZOME
A prism lilac with pink-green polarized pearls that shimmer like an aurora. Also ideal as a highlighting shade. -
P-04 YUREHISUI
A prism green with gold-blue polarized pearls, accented with green shimmer to create a cool, refreshing impression.
SATIN
A smooth, satin-like finish with a soft, elegant glow. Evenly sized fine pearls create a unified shimmer that blends into the skin like a sheer veil. Formulated with highly viscous liquid oil to achieve a polished, crease-free finish.
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S-01 IROSHIRABE
A pearl pink with a soft, graceful tone that can be worn effortlessly for any occasion. -
S-02 KOIUTAI
A deep brown with sheer depth that instantly adds a modern edge to your look. -
S-03 HIKARIHITASHI
A satin beige that blends naturally with the skin, delivering extra dimension in a single sweep. -
S-04 ITOUTSUSHI
A shimmering pink with a hint of purple that brings clarity and charm to the eyes. -
S-05 AYAOTOME
A mellow pink with a note of blue that conveys both sweetness and sophistication. -
S-101 ONWAKABA [Limited-Edition]
A light khaki with a soft, cool tone for a fresh and airy impression.
MATTE
A shimmer-free matte finish with vivid colour payoff. It brings out a soft, airy texture while maintaining a sense of refinement. Fine flat powders help reduce any powdery feeling by blending smoothly into the skin for a high-adhesion finish.
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M-01 SAKURAGASUMI
A bleached pink with a trace of cherry blossom, layered over a smoky beige base for a soft, refined finish. -
M-02 AWAHOUJI
A powder beige that blends effortlessly into any look - equally elegant as a lead or supporting shade. -
M-03 HARUANZU
An apricot orange that feels light and bright, delivering soft sunlit warmth to the eyes. -
M-04 FUKAKOGARE
A bitter wine shade that works as a sheer contour or a deep accent, depending on how you wear it.

BLURRING COLOR BLUSH
A duo-tone blush that layers colour to create depth and dimension.
Inspired by traditional Japanese colour combinations found in nature, each palette features a soft, healthy blush and a milky, translucent highlight. The elegant sheen gently flushes the cheeks, delivering a naturally blurred, radiant finish.
07 AYANOZOMI
(Pure Red x Clear Pink)
A muted red with a touch of azuki bean, paired with a pearl-rich pink highlight. Together, they create an innocent, softly blushing glow.
08 SUKINAGAME
(Innocent Coral x Light Blue)
A coral blush that gently brightens the skin, with a sheer blue highlight that enhances clarity, expressing a pure and elegant look.

MOISTURE GLAZE LIPSTICK
A lip color that brings the entire look together - balancing layered tones with subtle sophistication.
These shades bring balance to sheer, layered looks, enhancing subtle moods and uniting every colour into harmony. Even the softer shade leaves a lasting impression in a rich glossy film that creates a plump, fuller shape.
13 HANAUREI
A dusty purple infused with both smoky and milky tones for a chic, modern look. Its muted hue adds quiet refinement to any makeup style.
109 YUMEYOMI [Limited-Edition]
A bright neutral pink with silver and green pearls. It brings a nuanced glow and graceful depth to the lips.

TREATMENT WRAPPING LIP
This barely-there pink enhances the natural tone and glow of your lips, while delivering deep moisture care.
Combining lip care, colour and healthy glow, this new shade is designed for sophisticated beauty. It seals in moisture to protect and smooth the lips with every use. This naturally flattering pink complements any look to quietly become an everyday favorite.
06 UIUISAKI
A fresh, blue-toned pink with a translucent glow that brings a sense of refined purity. It blends effortlessly into any look - perfect for adding a touch of colour or a soft, airy finish.
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