ABOUT SUQQU

The Essence of Living Beautifully

Confidence. Freedom. Individuality.
Stand up straight. Adopt a striking posture. And go where your heart leads you.

True beauty is not about comparing ourselves to others. It is about being beautiful in our own way. SUQQU is dedicated to creating products that work in harmony with the skin and the individual to draw forth each person’s brilliance and expression whatever the season.

Witnessing how SUQQU’s signature serenity swiftly segues into the most dynamic kind of beauty is an exhilaration we aspire for all our customers to experience.
Because we believe natural excitement towards life, also shines from the skin.

THE STORY OF SUQQU

Open flower and stem with a single leaf

Origin of the brand name

The name “SUQQU” is derived from the Japanese ideophone of “a figure rising to their full height.” Representing renewal, radiance and grace with a dignified and independent spirit.

Abstract image of sheer coloured fabrics blown in the wind

Living beauty

A complexion that exudes beauty in the stillness of the mirror and becomes even more exquisite as your face lights up in the flow of movement and time.
The values behind SUQQU were instilled into the brand through collaboration with creators well-versed in the beauty of “movement” from the film industry. Values that have been passed down from generation to generation.
SUQQU aims to inspire the “season” into your skin and endows it with the radiance of life in the moment.

SUQQU’S RADIANCE

Pure and clear skin that looks even more beautiful over the flow of time.
From our skincare to our makeup, SUQQU nurtures and enhances the expression of radiance with precision in a multi-dimensional approach.
Inspired by the flow of movement and the present moment, SUQQU-cared skin glows from within.

BEAUTY METHOD

PRODUCTS

SUQQU skincare products group

SKINCARE

A breath of lustre and luminosity to the skin.

Glowing skin is an outward expression of vitality itself.
Inner radiance projects strength and confidence.
Skin that can face up to life.

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The Foundation product with foundation cream in the background

BASE MAKEUP

Crystallising life’s inner glow.

An opulent and lustrous texture that comes alive on the skin.
Sublime in the stillness of the mirror.
Even more beautiful as your face lights up with renewed vitality.
This is the essence behind SUQQU’s base makeup.

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Multiple colour makeup products arranged together.

COLOUR MAKEUP

Reawaken your makeup.

Our colours are neither experimental nor do they play safe.

SUQQU’s exquisite shades invite you to discover different facets of yourself. Your spirit and individuality. Each shade is inspired by the array of wonderful colours from Japan’s 72 micro-seasons and created with artisanal craftsmanship.

Iconic colours formulated with precision for ultimate performance.
Why follow seasonal trends? Take your own direction.
Make each season your own with SUQQU.

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