Available From 9th October

GLOWING BALM


A single swipe revives bare skin with a life-affirming, luminous glow.

A multi-purpose, smooth-textured balm, designed in a softly rounded format that fits comfortably in the palm, delighting even the most discerning users.
With just one stroke across cheeks, lips, fingertips, hair, or neck, it comfortably delivers instant hydration and a beautiful, radiant glow.
This is your trusty skincare go-to, ready to care for and illuminate your skin anytime.

SUQQU has always cherished the pursuit of radiance, believing that glow is not just a cosmetic effect, but an expression of the sparkle and vitality of life that makes people truly shine. However, in our busy, everyday lives, skin can sometimes lose that precious luster.

With this in mind - to help skin maintain its graceful radiance no matter what - SUQQU has created a protective charm that can instantly and effortlessly restore glow whenever it is needed.

The result created by Glowing Balm is: “skin that is bathed in moisture, exuding vitality and luminosity, without relying on shimmer or pearlescence.”　
Ideal for finishing morning makeup, refreshing dryness throughout the day, or reviving tired, lackluster skin. The balm envelops the skin in moisture, creating a plump, supple appearance, with radiance akin to more complex, freshly applied skincare.

Its delicate, weightless glow blends smoothly and effortlessly into the skin without stickiness. The soft, smooth formula seals in hydration to prevent dryness. Designed in a cute and functional palm-sized format, it’s perfect for effortless daily glow. SUQQU’s Glowing Balm delivers a vibrant, healthy glow anytime, anywhere.

Ideal for finishing makeup, touching up makeup and creating a vibrant lustrous impression. This multi-purpose balm moisturises with a meltingly smooth texture to deliver a refined, radiant glow.


Also available from our official retailer partners at Selfridges, Harrods & Liberty from 9th October 2025.

1: Add suppleness and glow with a single application
▪ Effective moisture retention formula
Contains moisture-locking petroleum jelly (Petrolatum), which plumps and adds softness to the skin. When applied, the balm spreads smoothly, forming a thin veil that prevents moisture loss from within, keeping skin smooth, hydrated and radiant for hours - without stickiness.

SUQQU Glowing Balm moisturising skincare balm stick product on a solid white background.

▪ Contains carefully-selected ingredients
Formulated with Squalane, Sodium Hyaluronate, Simmondsia Chinensis (Jojoba) Seed Oil and Camellia Japonica Seed Oil.

2: Lightweight, non-sticky lustrous veil that doesn’t ruin makeup
This silky, lightweight balm glides on effortlessly, with no heaviness or stiffness. Providing a smooth glow on areas prone to dryness, without smudging or sagging. It can be swiped directly onto your cheekbones or bridge of your nose as a highlighter or used around the eyes as a moisturiser.
Apply to skin that has lost its luster over time to instantly restore a fresh, smooth finish, akin to freshly applied skincare and makeup. Recommended for those who prefer smooth, non-sticky formulas.

SUQQU Glowing Balm product on a table surrounded by other personal effects such as a bag, earrings, lipstick and glasses.

3: Beautifully crafted, like a small object d’art
With its iconic form and palm-sized
portability, the balm is both chic and practical. The hint of white tint inside
the packaging quietly echoes refined Japanese inspiration. Bringing joy,
whether for yourself or as a gift.

4: Carry glow anywhere, anytime
Suitable for use on the face, lips, fingertips, hands, hair and neck - or any area prone to dryness. During the day, dab onto skin over makeup using your fingertips, or apply directly from the stick on bare skin for an easy moisture refresh.

5: Neutral scent by design
Since this balm can be used not only on the cheeks and lips but also hair, hands and more - it is formulated with minimal fragrant ingredients to maintain a neutral scent.

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