Available from 10th September

THE FOUNDATION e

Real-life radiance, refined

The essence of a beautiful complexion – and the evolution of SUQQU’s iconic foundation - is radiance that works in tandem with time. Rather than a stays-the-same mask, this rich and velvety formula harmonises with your skin hour by hour to create natural-looking luminosity. Smooth and even when applied, lush and light-reflective during wear, dewy as the day passes.
Radiance… real and refined.

Refined through a newly developed process, it reveals a clear, elevated radiance that keeps dullness and cloudiness at a distance. Staying seamlessly in tune with skin as it changes throughout the day, it becomes one with each expression, weaving a beauty that feels entirely your own. With a texture now refined to even greater smoothness, it leaves skin with a dewy, lingering finish, transforming the act of makeup into a special ritual. Through a multi-dimensional correction approach, it delivers refined coverage with a finish that feels light, seamless, and effortless.


Also available from our official retailer partners at Selfridges, Harrods, Liberty & Cult Beauty.

Visit your local counter for the perfect shade match with our experts (counter details).

Four-panel beauty collage showing SUQQU 'The Foundation e' cream cosmetic product: a close-up of the beige cream texture, an open jar with swirled cream inside, the metallic lid floating above, and a woman with closed eyes and flawless skin wearing the foundation.

Turning the passage of time into beauty. “Evolving glow” refined even further

Rather than concealing the natural oils that emerge as time passes, this foundation embraces them, elevating them into a beautiful radiance. From the moment of application, to after it has blended into the skin, to hours later, the expression of glow continues to evolve — designed to let each person’s individuality come to life.

In pursuit of its signature "Evolving glow", SUQQU has introduced the new Ultra-Dispersion Seamless Veil Process, with the Glow Clarity System it maintains a stable emulsion even with reduced wax content, creating a more luminous foundation veil. Now with a smoother texture that balances richness and creaminess, it forms an even veil of radiance across the skin.

Two stacked SUQQU The Foundation e jars with black and gold lid. To the side are four cream texture swatches.

Fit Polymer creates a flexible feel, as if becoming one with the skin

It creates a thin, even veil over the skin’s surface for a high level of adherence. The Fit Polymer repels the skin’s natural oils that emerge over time, helping to prevent makeup from breaking down. Also formulated with oils designed to blend easily with the skin’s natural oils, the entire veil remains beautiful up to 8 hours after application. Moving flexibly with changes in facial expression, it creates a beautiful finish that feels as if it has become one with the skin.

Before and after close-up facial comparison of a model's face with SUQQU 'The Foundation e', shown with the words before and after. After shows the high clarity smooth glow with blurred pores for a flawless frosted glass finish.

Multi-dimensional correction for a seamlessly refined complexion

While reducing the amount of powder pigments — and with it, the level of concealment — SUQQU newly incorporates Blurring Powder, which uses light reflection to make pores less visible, and Clear Skin Powder, which helps skin appear smoother. Through multi-dimensional correction that makes use of light and texture, it achieves the delicate balance: high coverage without the look of heaviness.

Four-panel beauty collage showing SUQQU 'The Foundation e' cream cosmetic product: a close-up of the brown cream texture, multiple open jars with swirled cream inside, a group of foundation pots stacked, and a woman with glowing smooth and flawless skin wearing the foundation.

Beneath the radiance, moisture for bare skin. With 12 botanical extracts* sourced in Japan

Formulated with 12 botanical extracts* sourced in Japan and Sodium Hyaluronate (Hyaluronic Acid). Leaves skin feeling supple and hydrated. It also contains Hydrolyzed Collagen, Glycerin and Butylene Glycol. The foundation helps create a fresh, dewy finish.

Shade Guide

Shade Guide

Glowing Base Make Up

1 5
View all

*Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract, Angelica Keiskei Leaf/Stem Extract, Olea Europaea (Olive) Leaf Extract, Prunus Yedoensis Leaf Extract, Camellia Japonica Seed Extract, Angelica Acutiloba Root Extract, Hibiscus Esculentus Fruit Extract, Citrus Junos Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Laminaria Japonica Extract, Alpinia Speciosa Leaf Extract.

SUBSCRIBE TO SUQQU

Be the first to know about exclusive store offers, events and new products.

Subscribe Here

SUQQU BEAUTY

  • The Cream Foundation product with cream texture background

    BASE MAKEUP

    From foundations coveted by Hollywood makeup artists to high-quality primers and powders,... 

    BASE MAKEUP

  • SUQQU Colour makeup grouped products

    COLOUR MAKEUP

    The latest trend-setting colours with indulgent textures. SUQQU colour makeup is sought... 

    COLOUR MAKEUP

  • SUQQU Skincare products grouped

    SKINCARE

    Premium luxury skincare from Japan, using traditional concepts and cutting-edge technology. Incorporating... 

    SKINCARE

  • SUQQU eyelash curler products close up

    TOOLS

    SUQQU tools are meticulously designed to be wonderfully tactile and useable. Our... 

    TOOLS