Available from Thursday 28th January 2025

  • SUQQU 2025 Spring Summer Collection make up products lined up in rows

HANABYOUBU

2025 Spring / Summer Collection

Inspired by the vibrant colors of a folding screen adorned with gold and silver leaf, depicting spring flowers and landscapes in full bloom, SUQQU's Spring Color Collection 2025 was born.

In our latest collection, the lips become the flowers of the face. Centered around our new lip products that instantly dress up the entire face with the smooth texture of gold and deep, muted tones, this line embodies the essence of botanical beauty.

The flowers take center stage, and even the empty spaces are beautiful, echoing the essence of a floral folding screen that is meticulously designed with an ideal balance. Depicting scenic Japanese landscapes, it radiates a unique beauty with a sophisticated, noble aura. Set against a silken, muted background, spring flowers quietly stand out with striking clarity. This collection evokes a sense of inner excitement every time you wear it, hinting at new encounters and experiences to come.


Multiple SUQQU Velvet Fit Lipstick make up products open in various colours

VELVET FIT LIPSTICK

One stroke elevates your mood and beauty. Delivering high color pay-off, exceptional adhesion, and long-lasting wear, our new lipstick provides a subtle, velvety sheen.

Like exquisite flowers blooming on a folding screen painting, this lipstick graces the lips with elegant color and allure, and its lingering essence beautifully accentuates the entire face. Its moisturizing, creamy texture glides on smoothly, creating a uniform layer of color that fits the lips perfectly. With vibrant results and velvety sheen, it elevates your entire make-up look to new heights of elegance.

SUQQU's slimmest lipstick design excites from the moment you unveil it, making even the act of application a vision of beauty.

Key Feature 1: "Creamy Adhesion Formula" for long-lasting, high-pigment, uniform application

-Smooth, thick film that's easy to outline, with an even, high-intensity color Despite its slim design, we've achieved a smooth texture by blending six different types of waxes with varying textures and melting points. The color spreads smoothly at lip temperature, creating a uniform layer in just one stroke. Large spherical powder particles create a thick film that fits the lips perfectly, solving the common matte lipstick issue of color settling into vertical lip lines and causing unevenness.

-Elegant, beautiful and long-lasting finish glides on with a lightweight feel, adhering instantly upon application. Our "Creamy Adhesion Formula," incorporating high-adhesion waxes, leverages the lipstick’s strong adherence to the lips, preventing patchy fading and maintaining a beautiful finish for a long time. The formula remains elegant even as it fades.

Key Feature 2: Velvet texture with subtle sheen that stays moist feeling on lips

By leveraging the natural whiteness of wax, we've significantly reduced the amount of powder needed to achieve a matte finish compared to our previous products. This results in a smooth sensation that doesn't feel dry out the lips.

Furthermore, by combining this with a light-textured oil that suppresses shine, we've created a moisturizing feeling yet lightweight formula that produces SUQQU's signature velvet texture with a subtle luminosity.

We've also reduced the amount of white pigment compared to our previous products. This allows even milky shades to avoid an opaque look, achieving a refined impression with a translucent quality.

Key Feature 3: Easy-to-apply slim stick, stylish refillable packaging

The thinnest lipstick in SUQQU's lip products. Perfectly slim for easy application, it richly colors the lips in just one stroke.

Fresh take on SUQQU's signature style with a sleek silhouette. The jet black and gold color scheme embodies SUQQU's essence, while the slim profile offers a fresh perspective.

Sophisticated, minimalist design exudes luxury. The refined, discreet packaging not only considers environmental impact but also elevates your mood just by holding it.
The considered design makes even the act of application a beautiful gesture.


Two SUQQU Signature Color Eyes make up product palettes open

SIGNATURE COLOR EYES

An eyeshadow palette inspired
by the radiant spring light and blooming flowers depicted in traditional folding screen paintings.

Drawing inspiration from the gold and silver leaf that represents the sky and dazzling light surrounding the delicate beauty of spring flowers, the palette features:
A silky base color in the upper right,
A vibrant, shiny main color in the lower left,
A deep color in the lower right for added depth,
And a light, shimmering color in the upper left to bring the harmony and brilliance.

These rich yet soft hues create a refined and sophisticated gaze that evokes elegance.


Two SUQQU Blurring Color Blush make up product palettes open

BLURRING COLOR BLUSH

A subdued and warm gradation on the cheeks. Blush embodying the delicate tones of traditional floral folding screen.

Two limited colors are available, using the “oilless formula” that takes its advantage of powder to bring a soft, airy, healthy look. The abstract pattern is inspired by the movement of plants and the flow of tree branches. The gorgeous appearance is also the highlight of this product.


Two SUQQU Nuance Eyeliner make up products open with cap

NUANCE EYELINER

Eyeliner in elegant spring shades for a defined, bold look.

New and limited-edition colors are now available for eyeliners that can create impressive eyes and effortless look. The colors emitted from the felt brush, which is firm and can be drawn with any thickness, vividly express even the subtlest nuances of neutral colors.